He has vast experience in regulatory and general issues in the areas of eSports and Blockchain. Leonid Shmatenko is part of Eversheds Sutherlands’ data protection and technology law team. It also raises questions about the responsibility of platform providers in curbing potentially harmful practices. If successful, it could lead to significant changes in how games are developed and monetized, especially those aimed at or accessible to minors. This lawsuit is more than a legal battle it’s a spotlight on the ethical considerations of game design and monetization. This approach could potentially open a new front in the battle against what many see as exploitative practices in the gaming industry. It targets the underlying practices that make such monetization strategies enticing and addictive. While the gaming industry has faced legal challenges before, particularly regarding loot boxes, this lawsuit takes a broader approach. Additionally, the lawsuit raises concerns about games linked to social media accounts, alleging that this integration is used to mine data and target players more effectively, exacerbating the issue of unregulated spending, especially among minors. These platforms, which benefit financially from in-game purchases, are accused of being complicit in these predatory practices. The plaintiff argues that these practices are not only harmful but are specifically designed to exploit the vulnerabilities of minors.Īn interesting facet of this lawsuit is the inclusion of platform providers like Google, Apple, and Steam. However, this lawsuit challenges the practices behind the content, particularly focusing on in-game purchases and the alleged use of addictive tactics to prolong player engagement and spending. Traditionally, video game regulation has revolved around content, as guided by the ESRB. ![]() The crux of the lawsuit is the accusation that these gaming companies have been engaging in predatory practices, targeting minors with little regulatory oversight. This addiction, according to the lawsuit, has led to mental anguish, financial loss, and a host of other damages. The complaint centers around the claim that Dunn’s minor child has developed an addiction to popular games like Fortnite, Rainbow Six, Battlefield, and Call of Duty.
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